Apex Application Design

Consulting in Business, Culture, and Design

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A Real World Blockchain Wallet

A Real World Blockchain Wallet

  • October 30, 2018
  • BlockchainProduct Design

Let’s stop positioning blockchain as a one-trick pony. When you consider the divide between what blockchain is, what it does, and how the public at large understands it, I’m a firm believer in that it’s the design and application (as in, how it’s applied) and how the public relates to it. People hear too much

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Who’s on first…UX or Tech?

Who’s on first…UX or Tech?

  • June 4, 2018
  • Business InsightProduct DesignUser Experience

Brand new idea. Great potential to make a difference in the market. What do you spend your money on up front? Technology developers to get it up and working, or an interaction design professional who can help determine how it will best be used and identify ambiguities? The typical path I see being taken is

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User intent. The single most important design factor.

User intent. The single most important design factor.

  • May 21, 2018
  • Business InsightUser Experience

In my career, I’ve had the pleasure of working in several diverse industries. These include finance (Fintech), healthcare, insurance, e-commerce, even console and PC games. On the surface, none of these industries have much, if anything in common. So how was I able to be a part of these and remain successful throughout each engagement?

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Empathy. More than listening.

Empathy. More than listening.

  • May 11, 2018
  • Business InsightUser Experience

A question I often pose to clients is, “How do you connect with your customers”? The most common responses are, “There’s a support email address that customers can use to reach us.” or “We have a system in place that customers can submit feedback.” These methods are fine for what they are…customer contact. What I’m really

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Company reorgs that undervalue user exeperience

Company reorgs that undervalue user exeperience

  • May 11, 2018
  • Business InsightUser Experience

Here’s a fairly common occurrence that I’ve witnessed… A company approaches me that has identified a need for a strong User Experience or Interaction Designer, either short or long term. We take some time to discuss the details of the project and come to terms on how we can outline and achieve agreed upon goals.

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Recent Posts

  • A Real World Blockchain Wallet
    October 30, 2018 - 12:51 am
  • Who’s on first…UX or Tech?
    June 4, 2018 - 11:15 am
  • User intent. The single most important design factor.
    May 21, 2018 - 5:53 pm
  • Empathy. More than listening.
    May 11, 2018 - 3:43 pm

Categories

  • Blockchain
  • Business Insight
  • Product Design
  • User Experience

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  • Consulting
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  • Case Studies
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